Tuesday, June 2, 2015

Volkswagen Launches New ‘Contemporary’ Brand Font

Car and Driver is reporting that Volkswagen will no longer use VW Utopia as their official font, opting to go with the new “more contemporary, less geometric” VW OT typeface instead.  Created by design consultancy MetaDesign, the new font is “inspired by Volkswagen’s distinctive vehicle design”, and should be making its way to Volkswagen products very soon.  We have to wonder though, is this really the best use of Volkswagen’s time and money?
Not to say that a new font couldn’t be found to subconsciously bring customers into dealerships, but we’d wager that some new product and an expanded marketing effort in key markets could do the same thing.  To read the whole report, jump over to Car and Driver’s website, right here.

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